Search engine optimization (SEO)
SEO, is the process of optimizing a website or web page to increase its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to improve the quality and quantity of organic (non-paid) traffic to a website from search engines such as Google, Bing, and Yahoo. SEO involves a variety of techniques, including optimizing website content, meta tags, keywords, images, videos, and internal and external links. The ultimate goal is to make the website more relevant, authoritative, and user-friendly to both search engines and human visitors. SEO is a long-term strategy that requires continuous efforts to stay ahead of the competition and adapt to changes in search engine algorithms. While it can be challenging and time-consuming, a successful SEO campaign can lead to increased website traffic, higher search engine rankings, and improved user engagement and conversions.